menu

Verizon’s Latest Patent Brings AR To Sports Stadiums

Verizon’s Latest Patent Brings AR To Sports Stadiums
Augmented & Virtual Reality

The company is using augmented reality to enhance otherwise flat displays by overlaying supplementary information

Ido Lechner, Home Editor
  • 29 june 2016

According to a patent application obtained by The Donohue Report, Verizon is looking to make an augmented reality app for mobile that will enable in-stadium NFL fans to identify their on-field players and receive detailed statistics about said players. Using a blend of AR and LTE broadcast (eMBMS) technology, the app will recognize players via sensors embedded within their helmets.

“The sensor may be attached with a player in a football match, which provides augmented reality content, for example, position, speed, and the like, of the player. In another exemplary scenario, the sensor may be attached with a basketball in a basketball [game], which provides augmented reality content, such as, position of the ball,” reads the patent.

While the patent could foreseeably be used in all professional sports, football tends to be a more future-forward and innovative sport than most (in being more open to change and technological implementation), and as such provides the ideal breeding grounds for this technology. The capabilities for real-time stat tracking will help quantify what happens on the field, perhaps aiding referees to make better calls. As such, the technology can help balance the playing field and progress the sport as much as it can be a useful tool for spectators.

Augmented Reality App Patent

Lead Image: Tablet computer with field and soccer ball on it via Shutterstock

+augmented reailty
+augmented reality app
+fitness
+patent
+sport
+Sports
+stadiums
+technology
+Verizon

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017
No search results found.