Social media users helped give this limited edition model its unique moniker

The 2017 Volkswagen #PinkBeetle is a vibrant shade of pink, but its color isn’t the vehicle’s most unique quality—as the first car officially named after its own hashtag, that prize goes to its name.

The German auto manufacturer first displayed the concept for the car at the 2015 New York Auto Show, after which it became a “social media sensation,” according to Trend Hunter. While it was first known simply as the ‘Pink Color Edition,’ the vehicle was soon dubbed #PinkBeetle thanks to help from social media.

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