VR Bus Shelter Spas Immerse Riders In Water

VR Bus Shelter Spas Immerse Riders In Water
Advertising

Outdoor advertising goes 'new school' with virtual reality technology and sharable brand experiences

Charlie Stephens
  • 30 june 2016

To promote Budapest Spas, agency MYAD Marketing transformed a local roadside bus shelter into a virtual reality swimming pool. While promoting its market presence, the installation also gives riders a feel of what it may be like to experience the spa.

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