VR Bus Shelter Spas Immerse Riders In Water

VR Bus Shelter Spas Immerse Riders In Water

Outdoor advertising goes 'new school' with virtual reality technology and sharable brand experiences

Charlie Stephens
  • 30 june 2016

To promote Budapest Spas, agency MYAD Marketing transformed a local roadside bus shelter into a virtual reality swimming pool. While promoting its market presence, the installation also gives riders a feel of what it may be like to experience the spa.

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