In Brief

Outdoor advertising goes 'new school' with virtual reality technology and sharable brand experiences

To promote Budapest Spas, agency MYAD Marketing transformed a local roadside bus shelter into a virtual reality swimming pool. While promoting its market presence, the installation also gives riders a feel of what it may be like to experience the spa.

To immerse riders in the brand, the bus shelter was equipped with a full aquarium as well as a VR glass to look into the water world. As people wait for the next bus to arrive, they’re also tempted to take and share photos with the face cutouts.

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