Why People Should Profit Off Their Own Personal Data

Why People Should Profit Off Their Own Personal Data
Banks, Insurance & Financial Services

A startup tells PSFK how it's helping people take ownership of their data and sell it to businesses anonymously

Jiwon Kim
  • 20 june 2016

The digital era has made it easier for consumers and businesses to directly connect. Unfortunately, accumulation of user data has led to data brokers selling this information without any consent from or compensation for said consumers. DataWallet seeks to shift the dynamics of this phenomenon by providing a way for users to directly sell their data to businesses anonymously.

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