A startup tells PSFK how it's helping people take ownership of their data and sell it to businesses anonymously

The digital era has made it easier for consumers and businesses to directly connect. Unfortunately, accumulation of user data has led to data brokers selling this information without any consent from or compensation for said consumers. DataWallet seeks to shift the dynamics of this phenomenon by providing a way for users to directly sell their data to businesses anonymously.

Each transaction can lead to users collecting up to $50 every transaction. The app recently launched and already has almost 20,000 people on the waitlist. This new extension of the digital economy has the potential to disrupt the products and services businesses provide.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in