Why People Should Profit Off Their Own Personal Data
A startup tells PSFK how it's helping people take ownership of their data and sell it to businesses anonymously
The digital era has made it easier for consumers and businesses to directly connect. Unfortunately, accumulation of user data has led to data brokers selling this information without any consent from or compensation for said consumers. DataWallet seeks to shift the dynamics of this phenomenon by providing a way for users to directly sell their data to businesses anonymously.
Each transaction can lead to users collecting up to $50 every transaction. The app recently launched and already has almost 20,000 people on the waitlist. This new extension of the digital economy has the potential to disrupt the products and services businesses provide.