5 Minutes With Mobile Messaging's Leading Lady [FoA]
Vivian Rosenthal of Snaps shares her predictions for mobile messaging at PSFK's Future of Advertising event in NYC
Emojis, chatbots and messaging stickers—as audience interest in mobile messaging skyrockets, brands and technology providers are investigating how to best enter the space. Hailing from a background in advertising, technology and entrepreneurship, Snaps founder Vivian Rosenthal is primely poised to help companies navigate a communication movement where users send over 50 billion messages daily. Her company, Snaps, which develops messaging keyboards and bots for brand and celebrity clients, has crafted some of the world's most popular applications, including Kim Kardashian's Kimoji and Dove's curly-haired emoji series.