A Redesigned Set Of Emojis For Women

A Redesigned Set Of Emojis For Women

She-moji is the emoji keyboard that celebrates women from all backgrounds

Jiwon Kim
  • 14 july 2016

Emojis continue to reign in the world of e-messages. There’ something about those tiny images that speak louder than words. Inspired by the ubiquitous use of emojis, a group of women decided to create She-moji, an emoji keyboard comprised of over 400 emojis of women from diverse cultural backgrounds engaging in different activities and professions.

The founders believe that the standard emoji set puts women in a small box. For example, for female emojis currently available, there is one of a princess. On the other hand, the detective and police officer emojis are males. This is confusing given that the number of females who hold the profession of a princess is significantly smaller than the number of those within law enforcement. Luckily, She-moji provides the option of choosing a girl (from multiple skin tones) as a police officer, doctor and more.

Co-founder Noemie Le Coz explains, “We liked the idea of creating something that spoke to women in a light, but direct way. Something that could spread fast, and act simply, and quite literally, as a mini shout-out to the ladies—wherever, and whoever they may be.“

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Along with promoting a more positive, realistic view of the capabilities of all women, She-moji also donates half of its profits to the Malala Fund. The Malala Fund was created by Malala and Ziauddin Yousafzai (Malala’s father) with the sole purpose of fighting for all girls to have the opportunity to complete primary and secondary schooling around the globe. These two have won the Nobel Peace prize for their dedication to empowering girls through education. Malala was shot on her way from school in 2012 by the Taliban because of her outspoken efforts.

Gender equality is still far from being achieved in this world. Nonetheless, the She-moji is one product that pushes for fairness in gender representation. These emojis are a significant example of the numerous capabilities of women worldwide.


+emoji keyboard
+Malala Fund

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