The Digital Transformation Playbook by PSFK Labs provides an action plan for C-level executives in a tech-disrupted marketplace

Responding to the digital world presents a unique challenge to corporations as they must keep pace with a marketplace that changes as soon as they adapt to it. Since the year 2000, 52 percent of companies in the Fortune 500 have either gone bankrupt, been acquired or ceased to exist, as reported by Forbes. In the new economy, either one reacts to change accordingly or fails dramatically. C-level executives, therefore, must put the right digital infrastructure and practices in place to ensure their organizations can continuously respond to shifting dynamics from customers, employees, clients and competitors.

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