Amazon TV Wants You To Be Able To Shop Your Favorite Shows
A partnership between HGTV and Food Network will turn passive viewing into an active shopping experience
How many times have you been watching a cooking show and said to yourself, “That is one sharp looking apron! Where can I buy that?” before the program ends and you forget all about it. Wouldn’t it be handy to use your TV remote to find that apron and order it from Amazon.com, all while you’re watching the show? That’s the premise behind the new ‘Watch and Shop’ apps from Amazon Fire TV, created in partnership with HGTV and Food Network.