Amazon TV Wants You To Be Able To Shop Your Favorite Shows

Amazon TV Wants You To Be Able To Shop Your Favorite Shows
Entertainment

A partnership between HGTV and Food Network will turn passive viewing into an active shopping experience

Jeb Brack
  • 22 july 2016

How many times have you been watching a cooking show and said to yourself, “That is one sharp looking apron! Where can I buy that?” before the program ends and you forget all about it. Wouldn’t it be handy to use your TV remote to find that apron and order it from Amazon.com, all while you’re watching the show? That’s the premise behind the new ‘Watch and Shop’ apps from Amazon Fire TV, created in partnership with HGTV and Food Network.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.