Casting calls are now open for Planet of the Apps, a new series that will offer marketing and funding to hopeful developers

Casting calls are now open for an unscripted reality show Planet of the Apps that Apple has been working on. The multinational technology company is searching for 100 talented app creators to compete and pitch their ingenious ideas throughout the course of the season.

The winner will receive free marketing in the form of “featured” placement in the app store” mentorship and funding from top VCs to develop and sell their concept. Apple hasn't specified whether the show will be airing through television or other streaming services, in addition to platforms such as iTunes and Apple TV.

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