The new design is engineered to perform like no road car that has come before it

British luxury car manufacturer Aston Martin has revealed its ground-breaking hypercar, developed in partnership with the F1 team Red Bull Racing. The AM-RB 001 has been engineered to be as enjoyable as a road car, but capable to perform better than any other road car on the race track.

The three men behind its creation are Red Bull Racing’s Chief Technical Officer Adrian Newey, Aston Martin EVP and Chief Creative Officer Marek Reichman, and VP and Chief Special Operations Officer David King. The AM-RB 001 has been built around a lightweight carbon fiber structure and it boasts radical aerodynamics for unprecedented levels of downforce in a road-legal car.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)