Scan the bottom of your cup to unlock personalized promotions based on where you are

If you're not careful a few drinks at the bar can get pricey, and lonely. A Tel-Aviv-based startup called Glassify wants to change this with a smart beer glass that gets you discounts and keeps you social.

Customers order their drinks from the bar and scan the bottom of the glass over their phones to get personalized promotions. Through an NFC chip and a Glassify app, drinkers get discounts based on “who you are, what you drink, and where you are”.

For the seamless “smart-beer” experience, customers can charge their glass with money and easily send drinks to friends.

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