This Beer Is Perfected Through Artificial Intelligence
IntelligentX Beer refines its own recipe based on Facebook Messenger feedback
Meet the world’s first beer crafted by artificial intelligence: IntelligentX. To create the perfect batch, the London-based brewing company behind the project collects customer feedback through a Facebook Messenger bot then inputs that information into an algorithm to tweak the beer’s recipe.
IntelligentX cofounders Hew Leith and Rob McInerney are the two collaborators on the project. “We take all the choices: the ingredients, the methods and so on, and put that in a data structure that the AI understands,” said McInerney.
IntelligentX affectionately calls its algorithm ABI for Automatic Brewing Intelligence. IntelligentX beers are brewed in four varieties — golden, amber, pale and black — though it is unclear how curious drinkers can get their hands on a bottle. A cryptic message on the company’s website reads: “Our IntelligentX beer comes in exclusive ‘pirate black’ bottles and is available in extremely limited editions for those that know how to find it…”
Those who are interested can sign up with an email address at IntelligentX.ai.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers