IntelligentX Beer refines its own recipe based on Facebook Messenger feedback

Meet the world’s first beer crafted by artificial intelligence: IntelligentX. To create the perfect batch, the London-based brewing company behind the project collects customer feedback through a Facebook Messenger bot then inputs that information into an algorithm to tweak the beer’s recipe.

IntelligentX cofounders Hew Leith and Rob McInerney are the two collaborators on the project.  “We take all the choices: the ingredients, the methods and so on, and put that in a data structure that the AI understands,” said McInerney.

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