New report from PSFK Labs explores how advertisers can increase relevance by harnessing micro-moments and personal preference

Don’t miss our Future of Advertising event in NYC, where PSFK & industry pioneers will present the new rules of consumer engagement in inspiration sessions that explore the changing realities of the advertising industry.

Advertising is no longer a conversation between a brand and its consumers—it is an amalgamation of simultaneous, real-time conversations between a brand and each one of its individuals consumers. Ad tech, big data and artificial intelligence provide the tools for companies to understand people’s nuanced interests in their exact time and place. The challenge is harnessing these tools to create content that adds value, rather than breaches privacy.

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