Content Strategy Director: Brands And The Bite-Sized Media Revolution
Jen Boyles of advertising agency Olson explains how to create a short, digestible and humanizing digital strategy. Join us at our NYC Future of Advertising Event for more great insight
Don’t miss our Future of Advertising event in NYC, where PSFK & industry pioneers will present the new rules of consumer engagement in inspiration sessions that explore the changing realities of the advertising industry.
Jen Boyles of advertising agency Olson brings us into her digital kitchen to offer insights on how to craft the perfectly-portioned social content.
There are few things more overindulged than humans with Internet access. In the Age Of Information, people are confronted around the clock by an all-you-can-eat buffet of content from friends, brands and publishers alike. Add the quick delivery of social media platforms and its understandable why there’s increasingly less appetite for square meals—books, movies, or articles. Today, people want content that’s quick, on-demand and on-the-go. Bite-sized engagements make up the bulk of people’s content diet because they’re what their over-stuffed schedules and waning attention spans allow.