In Brief

Key takeaways from PSFK’s Future of Advertising Report identify the four layers of effective consumer outreach

Don’t miss our Future of Advertising event in NYC, where PSFK & industry pioneers will present the new rules of consumer engagement in inspiration sessions that explore the changing realities of the advertising industry.

As consumers’ daily habits evolve, meaningful brand relationships can no longer be fostered through one-off tactics of mass content, retargeted ads or broad-stroke sweepstakes. Advertising has evolved from an outbound messaging platform into a multi-layered technique to engage with each consumer. The new Future of Advertising report, published by PSFK Labs, presents four foundational steps for advertisers to reconstruct their engagement strategies, creating long-lasting and mutually beneficial relationships.

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