The Digital Transformation Playbook from BMC & PSFK Labs describes how sophisticated analytic tools are playing a role in making sense of internal processes and growth

Information is a competitive advantage in today’s marketplace, but only if companies can make sense of it. Naturally, as a business grows, internal operations and logistics are bound to become increasingly complex, especially with all of the information being dispersed by separate teams and lines of business. With access to more data about their internal operations, their customers, and their competition than ever before, companies are thinking about new tools and processes that can make sense of this information superhighway.

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