Campaign Pits Professional Drivers Against Their Virtual Selves

Campaign Pits Professional Drivers Against Their Virtual Selves
Advertising

Castrol has launched a new campaign that uses AR to create avatars to race against

Jennifer Passas
  • 5 july 2016

World-class racing drivers compete with their virtual selves in Castrol EDGE advertisement titled “Clone Rival.” Under extreme pressure drivers had to harness their skill and concentration to beat their digital clone. The drivers trained virtually at Titanium Lab on a cutting-edge simulator to record their ‘Ultimate Lap.’

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