NBA Owner Creates Online “Stock Market For Sneakers”

NBA Owner Creates Online “Stock Market For Sneakers”
Consumer Goods

StockX relies on supply and demand to adjust real-time pricing for the booming resale industry

Craig Davis
  • 13 july 2016

NBA owner Dan Gilbert, in partnership with Josh Luber, the founder of sneaker-pricing startup Campless, has launched StockX, a “stock market for sneakers” built on dynamic pricing to constantly monitor and adjust resale prices for the $1 billion industry.

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