Cannes Report: Important Lessons From One Of Advertising’s Biggest Events

Cannes Report: Important Lessons From One Of Advertising’s Biggest Events
Op-Ed

Meredith Williams, Associate Director of Account Management at Goodby Silverstein & Partners, pulls out some key takeaways from this year's Cannes festival

PSFK Op-Eds
  • 8 july 2016

The Cannes Lions Festival is a strange, rosé-fueled party for 30,000 of your closest colleagues to review, discuss and celebrate the best work of the year.

There’s a lot of stuff to sort through among the multiple stages, speakers and panel discussions—a lot of people trying to act like they know it all and telling you what you should be doing. But over the course of the week, some very helpful lessons emerged. Here are a few themes that stuck with me.

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