Meredith Williams, Associate Director of Account Management at Goodby Silverstein & Partners, pulls out some key takeaways from this year's Cannes festival

The Cannes Lions Festival is a strange, rosé-fueled party for 30,000 of your closest colleagues to review, discuss and celebrate the best work of the year.

There’s a lot of stuff to sort through among the multiple stages, speakers and panel discussions—a lot of people trying to act like they know it all and telling you what you should be doing. But over the course of the week, some very helpful lessons emerged. Here are a few themes that stuck with me.

Virtual Reality Is The Future

It was the unanimous opinion on the Croisette that we have yet to unlock the potential of virtual reality. Many speakers on the main stage discussed at length how, when we eventually figure out VR, the type of work that we do and the relationships and experiences that we create for consumers will be forever changed.

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