In Brief

Cisco’s Customer Mobile Experience delivers powerful contextual tools to shoppers' pockets

In 2016, approximately 72 percent of Americans own a smartphone according to Pew. Further research by Deloitte found that roughly 61 percent check their smartphones while shopping. Whether customers are shopping online or in-store, this means all transactions are mobile transactions. These brief points of connection offer retailers the opportunity to improve the entire shopping experience. Retail technology company Cisco developed the Customer Mobile Experience (CMX) platform in order to address this increasingly common shopper behavior and help retailers engage customers wherever they are. This is just one of the pioneering platforms highlighted in PSFK’s Technology Primer, created in partnership with Cisco.

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