Citroën Launches Tumblr Gallery Exhibiting Commissioned Auto Artwork

Citroën Launches Tumblr Gallery Exhibiting Commissioned Auto Artwork

The project challenges creatives to produce emotional short videos using one of the brand's products

Dave Pinter, PSFK
  • 20 july 2016

French automaker Citroën has established an unconventional presence on Tumblr by creating an auto artwork gallery of short videos. La Traction Creative is the name of the project that features the work of artists, content creators and creative agencies.

Citroën offers those submitting the freedom to create whatever they like as long as it conveys an emotion and includes some story element about a Citroën product.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.