Citroën Launches Tumblr Gallery Exhibiting Commissioned Auto Artwork

Citroën Launches Tumblr Gallery Exhibiting Commissioned Auto Artwork
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The project challenges creatives to produce emotional short videos using one of the brand's products

Dave Pinter, PSFK
  • 20 july 2016

French automaker Citroën has established an unconventional presence on Tumblr by creating an auto artwork gallery of short videos. La Traction Creative is the name of the project that features the work of artists, content creators and creative agencies.

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Citroën offers those submitting the freedom to create whatever they like as long as it conveys an emotion and includes some story element about a Citroën product.

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