Clever IKEA Ads Show Shoppers How Affordable Their Products Really Are

Clever IKEA Ads Show Shoppers How Affordable Their Products Really Are
Advertising

An ad campaign proves to buyers that shopping at IKEA is the economical choice

Jiwon Kim
  • 7 july 2016

Advertising agency Memac Ogilvy & Mather created an advertisement campaign for IKEA Saudi Arabia centered around the best part of shopping at IKEA: the low prices. In case anyone might have forgotten, the prices of an IKEA good are listed on these ads. In addition, there are other everyday, generic items that show how the combined average cost of these small necessities equate to the price of a piece of IKEA furniture.

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