Clever IKEA Ads Show Shoppers How Affordable Their Products Really Are
An ad campaign proves to buyers that shopping at IKEA is the economical choice
Advertising agency Memac Ogilvy & Mather created an advertisement campaign for IKEA Saudi Arabia centered around the best part of shopping at IKEA: the low prices. In case anyone might have forgotten, the prices of an IKEA good are listed on these ads. In addition, there are other everyday, generic items that show how the combined average cost of these small necessities equate to the price of a piece of IKEA furniture.
For example, there is an image of a bookcase on two pizza boxes that are placed side-by-side, showing that if you can buy two whole pizzas, you can definitely afford to buy a bookcase from IKEA.