During a panel at PSFK’s Future of Advertising event in New York, industry experts will discuss how to work together for maximum audience impact
Don’t miss our Future of Advertising event in NYC, where PSFK & industry pioneers will present the new rules of consumer engagement in inspiration sessions that explore the changing realities of the advertising industry.
In the face of the digital media revolution, the advertising industry must reshape its practices, strategies and partnership structures. Consumers’ changing habits translate into new brand needs, which ultimately shift the responsibilities of agencies and media providers. While 50 percent of brands agree that advertising is more important than ever, few are sure of the best partners to choose for their campaigns.
PSFK’s Future of Advertising report dives deep into the changing relationship between advertising consumers, and the subsequently changing roles of advertising companies. Join PSFK for an that explores the changing reality for companies in the industry.
On July 12 in New York City, PSFK’s Future of Advertising event will spotlight a panel of advertising experts from KBS, The New York Times, Jawbone and MediaLink to share their diverse perspectives on adding value to the industry.
Emily Anadu. Head of Partnerships, Jawbone
As Head of Partnerships at Jawbone, Emily Anadu manages the marketing launches of Jawbone’s lifestyle and health wearables portfolio. Using data and contextual information, Anadu and her partners deliver personalized experiences for Jawbone wearers. She has launched over 40 products in a variety of industries including wearables, social games, console video games, confectionery and cosmetics.
Neil Carty. SVP Innovation Strategy, MediaLink
Neil Carty is the SVP of Innovation Strategy at MediaLink, an advisory firm dealing squarely at the intersection of media, marketing, technology and entertainment. With 15-plus years of experience in innovation strategy, Carty’s work has spanned across a variety of sectors including Fortune 500 companies and the nonprofit sector.
Jonah Bloom. Co-President & Co-CSO, KBS
As co-president and co-CSO of creative agency KBS, Jonah Bloom uncovers brands’ core purpose and ensures they’re connecting with consumers who care about that purpose, in a way that delivers meaningful business results. Prior to working on the agency side, Bloom was an editor for Advertising Age and PR Week.
Denise Burrell-Stinson. Culture Editor, T Brand Studio
Denise Burrell-Stinson is the Culture Editor at T Brand Studio, the brand marketing unit of The New York Times. Since its inception, The New York Times’ T Brand Studio has launched more than 120 programs crafting content to help brands connect with their audiences on a deeper level. Previously, Burrell-Stinson has worked for Lucky magazine, Conde Nast Traveler, the New Yorker and MTV Networks.
Shaped by changing audience habits and evolving industry practice, the PSFK Future of Advertising presents a playbook of consumer engagement strategies to transform digital advertising into rich interaction between brand and audience. Download the full report here and grow inspired by attending our upcoming event in NYC on July 12, 2016.