During a panel at PSFK’s Future of Advertising event in New York, industry experts will discuss how to work together for maximum audience impact

Don’t miss our Future of Advertising event in NYC, where PSFK & industry pioneers will present the new rules of consumer engagement in inspiration sessions that explore the changing realities of the advertising industry.

In the face of the digital media revolution, the advertising industry must reshape its practices, strategies and partnership structures. Consumers’ changing habits translate into new brand needs, which ultimately shift the responsibilities of agencies and media providers. While 50 percent of brands agree that advertising is more important than ever, few are sure of the best partners to choose for their campaigns.

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