Almost 40,000 people donated $1.7 million to buy the plot of land and keep it out of the hands of private owners

Crowdfunding is often utilized by those looking to raise money to make their products a reality, but a recent campaign has shown that it can have other uses, with New Zealanders banding together to buy a beach. The aim was to keep the pristine piece of land on the northern tip of the South Island out of private hands. The 800 meter-long beach called Awaroa is located in Abel Tasman National Park and has no road access.

When Organizer Duane Major and his brother-in-law saw the beach was for sale, they wanted to give people the chance to preserve this picturesque piece of New Zealand land for all. A campaign was launched on the site Givealittle to take the beach off the elite property market so it could be shared by everyone and enjoyed by future generations.

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