The iconic clear cola is making a comeback, with a retro promotion inspired by the 1990s

Pepsi has announced that it is making the iconic 90's clear cola bottle, Crystal Pepsi, available for a limited time in Canada and the U.S. this summer. The move was inspired by fan demand, and a retro video game in the style of The Oregon Trail is being released online on July 7th to promote its popular return. The Crystal Pepsi Trail lets you take a journey in a wooden station wagon, collecting items from the 90's along the way.

20-ounce bottles of Crystal Pepsi will be available at major retailers from July 11th in Canada and August 8th in the U.S. You can check out the trailer for The Crystal Pepsi Trail below:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in