The Digital Transformation Playbook from BMC & PSFK Labs uncovers how many enterprises are at a critical juncture where they must adapt to new technologies and an ever-changing marketplace or risk becoming obsolete

With global brands and startups alike pushing to find new ways to disrupt the status quo and gain an advantage, the only constant in today’s marketplace is change. Driven by shifts in technology and the expectations of digitally savvy and mobile-first customers, employees and clients, businesses must be quick to adapt their existing systems and practices or risk being left behind. Despite this headlong rush to lead with new products and services, organizations must not forget that great ideas are nothing without a solid infrastructure in place. Increasingly, this begins and ends with IT. However, this critical capability can no longer simply be seen as a supporting function, but instead as a driver of innovation.

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