A new kit lets you take on the role of spy in a lighthearted and humorous way

Danish design agency Rebel Agency partnered with Great Works CPH to develop a new DIY spy kit which turns recorded conversations into GIFs. Stemming from the premise that if the government and other platforms have access to surveillance tools then everyone should, they have created “I see U,” a surveillance gadget for mainstream use.

After assembling the device with the included Raspberry Pi 3, parabolic microphone, and touch screen, it is able to record the words of those it's pointed at, and then use the transcript as search terms on the GIPHY database, a renowned GIF search engine. The result is a replica of the conversation made up entirely of related GIFS. In truth, it is quite difficult to discern the literal meaning of the conversation as the GIFS act only as a funny interpretation. “I see U” is not meant for the actual purpose of spying on others, but to raise awareness on the current issue privacy infringements pose on our society.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in