New report from PSFK Labs explores how companies are directing content as compelling narratives to entertain and to educate

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In a world where there are 144 million active monthly users of major ad blocking plug-ins, the premium on attention is at an all-time high. It’s no secret that people are not fond of most of the sponsored content that pops up in their feeds over the course of the day. As Anomaly Founder, Johnny Vulkan, told PSFK for our 2016 Global Advertising Survey.

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