Health Club Makes A Pokémon GO-Inspired 5K Run
Seizing upon the AR game's marketing pull, Virgin Active has made an interactive workout featuring Pokéstops and Pokémon gyms
Many businesses have seized the marketing opportunity Pokémon GO fans have supplied. This new application lets you live the world of the beloved Pokémon through your smartphone by catching them and training them in specific locations. Virgin Active, a chain of health and fitness clubs, is using the Poké-obsession as a motivational benefit, creating the first Pokémon GO-based 5K run in London.