Health Club Makes A Pokémon GO-Inspired 5K Run
Seizing upon the AR game's marketing pull, Virgin Active has made an interactive workout featuring Pokéstops and Pokémon gyms
Many businesses have seized the marketing opportunity Pokémon GO fans have supplied. This new application lets you live the world of the beloved Pokémon through your smartphone by catching them and training them in specific locations. Virgin Active, a chain of health and fitness clubs, is using the Poké-obsession as a motivational benefit, creating the first Pokémon GO-based 5K run in London.
Now Track More Ideas
- Under Armour Helps Customers Track Their Activity With Digital Fitness Ecosystem
- Interview: How Men’s Healthcare Startup hims Enables Convenient And Affordable Treatment
- Waldorf Astoria Increases Guests’ Health And Entertainment Experiences
- Interview: How K Health Uses Data To Help Patients Find The Right Medical Treatment