The Digital Transformation Playbook from BMC & PSFK Labs explores how organizations are rethinking company culture to help new hires and team members excel
With the rise of a distributed workforce, work is no longer tied to location or place. Teams are working across time zones via video conferencing, chat and collaboration platforms. While activities can take place anywhere, it’s important that even the most self-motivated employees feel supported and empowered by their organization. As a result, companies are thinking about internal culture in entirely new ways, leveraging digital solutions to provide employees with access to the information and connections needed to excel in their professional roles.
As demonstrated in the Digital Transformation Playbook, a successful business should aim to hire and cultivate the best talent, ensuring that every employee has access to the resources required to perform their tasks from day one, as well as the feedback and training required to continually grow and learn. Global companies like General Electric and LinkedIn are looking to new technology that make professional development, transparency and relationship-building integral aspects of the workplace culture.
As a part of a broader initiative to cultivate empowered, collaborative, cross-functional teams, GE has been experimenting with a new app-based employee review system for real-time performance development. Rather than a formal, once-a-year review, managers and their direct reports hold regular, informal ‘touchpoints’ where they set or update priorities that are based on employee needs. Managers can then coach employees toward a variety of goals, and suggestions can come from anyone in an employee’s network. A smartphone app accepts voice and text inputs, attached documents, and even handwritten notes.
At business-oriented social network LinkedIn, the company launched a company-wide communication network that makes it simple to connect with colleagues. The stand-alone app, Lookup, helps coworkers easily connect with their teams based on specific skills. To use the platform, employees log in using their work email address and use the search navigation to find colleagues based on factors like name, job responsibility, past work experience, title or education. The service enables co-workers to easily learn more about one another, whether they’re meeting someone new in the office or trying to find the best person suited to manage a new project. For larger teams that operate in silos, Lookup offers a one-stop shop for employees to find out what everyone else is working on.
Any size business can strive to improve its strategy for empowering employees through access, increasing the collective knowledge of an organization and ultimately adding greater value to the company and its customers. Thanks to these new development and training tools that contribute to greater workplace satisfaction, organizations and employees alike are finding success.
Amy Adkins, Marketing Communications Specialist at Gallup, explained: “Employee engagement is strongly connected to business outcomes essential to an organization’s financial success, such as productivity, profitability and customer engagement. Engaged employees drive the innovation, growth and revenue that their companies need.”
The Digital Transformation Playbook is a report and 5-week series from BMC and PSFK Labs that identifies the opportunities and challenges that traditional companies face when transitioning into a digital enterprise. The comprehensive study provides a roadmap to help high level decision makers determine where to begin, what to do and how to follow through. Download the full report here and check back daily for exclusive content on the strategies, technologies and services that are helping businesses keep up with ever-evolving demands of the marketplace.
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