How Lincoln Has Made ‘Quiet Luxury’ A Brand Identity

How Lincoln Has Made ‘Quiet Luxury’ A Brand Identity
Advertising

Design Manager Solomon Song discusses the importance of narrative clarity

Dave Pinter, PSFK
  • 28 july 2016

Lincoln has anchored their recent brand revival on the foundation of ‘Quiet Luxury.’ It is a message that has become the basis for product development, marketing, and Lincoln’s sales experience. PSFK had the opportunity to chat with Solomon Song, design manager at Lincoln, about the origins of the Quiet Luxury brand narrative during a drive of the refreshed 2017 MKZ.

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