In Brief

Cisco’s Associate Productivity platform facilitates connectivity to enhance customer service

“Big data” is a critical need for businesses in any industry; for retail in particular, it is instrumental in forecasting demand, setting prices and identifying customers. Amidst the ever-present conversation around data, it is easy to forget that retail still requires a personal and human touch.  While scads of anonymized data certainly has its use, at the end of the day, the face of the brand rests with the personal shopper who helped to locate the perfect wedding present, the associate who found the last blouse in the correct size, or the cordial cashier who made sure it was a pleasant shopping experience.

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