How Snapchat Is Recruiting Bone Marrow Donors

How Snapchat Is Recruiting Bone Marrow Donors
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A nonprofit is utilizing the platform to reach millennials and help blood cancer patients

Jiwon Kim
  • 25 july 2016

Every ten minutes, blood cancer takes a life away. One of the ways to treat this disease is through stem cell transplants that create healthy blood cells. Since 70% of patients who need a transplant cannot find a match in their family, they need to turn to outside donors. In an effort to increase the number of bone marrow  donors in the registry, Be The Match turned to Snapchat to find male donors from the ages of 18 to 24.

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