In Brief

The Weather Company, an IBM business since January of this year, has rolled out interactive ads that allow people receive relevant information

“What can I make for dinner tonight?” Normally you ask this question while staring into your cupboard or refrigerator, but soon there could be artificial intelligence standing by to give you suggestions. And not just any AI, but the famed IBM Watson, which will soon be part of the advertising strategies of such companies as Campbell Soup Company, Unilever, and GSK Consumer Healthcare. The Weather Company, an IBM business since January of this year, has rolled out Watson Ads, through which consumers will be able to ask questions about the brands and products they see on their computers, and receive answers compiled by Watson.

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