PSFK Picks The Most Innovative Retail Sites In Boston
The Innovation Debrief: Boston unveils the most innovative stores in the greater Boston area
Perhaps more than any other industry, retail is under constant pressure to evolve and respond to new consumer needs. It just so happens, Boston is a hotbed of innovation and experimentation when it comes to retail. Both nascent brands and established retailers are using the city as a testing ground for their stores—reinventing the retail experience in Boston is the way the following brands are moving forward.