Jack In The Box Tests The Waters Of VR Marketing

Jack In The Box Tests The Waters Of VR Marketing
Advertising

The American fast food chain joins numerous brands in creating a virtual experience to support the launch of its new menu item.

Sara Roncero-Menendez
  • 20 july 2016

The list of brands that have been integrating virtual reality as another tool in their advertising repertoire now includes Jack in the Box in the launch of their latest menu item.

To advertise the company’s new Jack’s Brewhouse Bacon Burger, the fast food chain has created a short virtual reality (VR) film to immerse customers in the experience of eating one. Known already for their quirky TV advertisements, the short film places viewers in a bar, with two women eyeing their burger on one side and a man arguing on the other. The chain’s iconic mascot makes an appearance to bring the burger to the viewer. The film was designed specifically for members of the media to experience the new product and is not yet available for wider audiences.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.