For $7.50 a bowl, the brand’s new cereal cafe is a last-ditch attempt to milk what’s left of the millennial trend that epitomizes gentrification and consumer culture

This article titled “The struggle is ce-real: how Kellogg’s killed the hipster breakfast trend” was written by Arwa Mahdawi, for theguardian.com on Tuesday 5th July 2016 16.29 UTC

Monday was a big day for America. Not only did the country celebrate its 240th year of independence but Kellogg’s launched an all-day cereal cafe in New York. It’s called – wait for it – Kellogg’s New York. It’s based in Times Square and a bowl of cereal will set you back $7.50. Yep, that’s right. $7.50. For cereal.

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