For $7.50 a bowl, the brand’s new cereal cafe is a last-ditch attempt to milk what’s left of the millennial trend that epitomizes gentrification and consumer culture
Monday was a big day for America. Not only did the country celebrate its 240th year of independence but Kellogg’s launched an all-day cereal cafe in New York. It’s called – wait for it – Kellogg’s New York. It’s based in Times Square and a bowl of cereal will set you back $7.50. Yep, that’s right. $7.50. For cereal.