A major reimagining of the condom from Swedish design brand LELO promises safer and better sex

At the intersection of technology, design and years of involvement in the pleasure industry, Swedish design brand LELO has decided to disrupt the condom market by updating the ‘look and feel’ altogether. The HEX™ condom, which features a honeycomb structure that molds to the unique shape of the individual for enhanced comfort, sensation and intimacy, was fashioned as a means of reshaping the way the world views condoms today.

“It's the first major condom innovation in 70 years. In that time, dangerous new sexually transmitted infections have emerged, and the condom has failed to keep up,” reads the website.

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