In Brief

The German airline is the first one in its industry to use the lodging rental site to sell airfare

In a move away from the traditional marketing strategy involving ticket deal sites like Expedia or Priceline, Lufthansa is using Airbnb to sell empty airline seats on flights from Frankfurt to New York City.

With the tagline, “Our cabin isn’t in the woods, but in the sky,” the German airline both acknowledges Airbnb’s purpose and expands what travelers typically think of the rental platform. Lufthansa’s ad-like listing promises “personal food and beverage service at 910km/h,” as well as on-board Wi-Fi and multimedia entertainment on the round-trip flights. Travelers can book their flights on Lufthansa via Airbnb from August 23rd – December 15th this year. While this is the first time an airline has enabled travelers to book seats through Airbnb, time will tell whether other airlines will use the same strategy or expand to include package deals with Airbnb-listed properties.

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