A startup is developing new gesture recognition technologies that are able to track how consumers use their devices and consume content

As technology delves deeper into virtual and augmented realities, automation (read: cars, drones, factories and so on), interconnected devices, and artificial intelligence, it starts to feel more tangible as what it means to be digital escapes the screen. Indeed, these new frontiers feel foreign but they also feel fresh, accommodating and purposeful. To control the smart home, ensure a smooth-driving smartcar and animate the virtual worlds of tomorrow, we’ll need to re-envision the interactions of today. By delivering touch-free interaction via machine vision and gesture recognition technology, Israeli startup eyeSight Technologies is at the forefront of that change.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in