Macy’s Is Testing An AI-Powered Shopping Assistant

Macy’s Is Testing An AI-Powered Shopping Assistant
Retail

Developed in partnership with IBM Watson, the tool frees up staff and provides shoppers with helpful information as they navigate stores

Marielle Castillo
  • 25 july 2016

Chain department store Macy’s just announced Macy’s On Call, an in-store shopping assistant powered by artificial intelligence, developed in partnership with IBM Watson and intelligent engagement platform Satisfi, to deliver an innovative solution to enhance the in-store shopping experience.

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