In Brief

Megan Weisenberger, qualitative researcher at The Sound, describes how nobody cares about your hashtag, but there are other ways to get to what consumers want

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How do you get shoppers to care about a brand as unsexy as stovetop pasta and cheese product? Hint: It’s not in the hashtags. Megan Weisenberger, qualitative researcher at The Sound, tells PSFK about her experience in breaking through the delusions of companies to get to the heart of a market: Real people.

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