Qualitative Researcher: The Not-So-Secret Way To Make Your Brand Viral
Megan Weisenberger, qualitative researcher at The Sound, describes how nobody cares about your hashtag, but there are other ways to get to what consumers want
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How do you get shoppers to care about a brand as unsexy as stovetop pasta and cheese product? Hint: It's not in the hashtags. Megan Weisenberger, qualitative researcher at The Sound, tells PSFK about her experience in breaking through the delusions of companies to get to the heart of a market: Real people.