Qualitative Researcher: The Not-So-Secret Way To Make Your Brand Viral
Megan Weisenberger, qualitative researcher at The Sound, describes how nobody cares about your hashtag, but there are other ways to get to what consumers want
Don’t miss our Future of Advertising event in NYC, where PSFK & industry pioneers will present the new rules of consumer engagement in inspiration sessions that explore the changing realities of the advertising industry.
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