The Decision To Study Or Not Decided By A Guinea Pig

The Decision To Study Or Not Decided By A Guinea Pig
Advertising

A Netflix campaign creatively tackled the issue of distraction that many students face

Jennifer Passas
  • 6 july 2016

Looking back on the winning advertisements featured at Cannes, one of the more interesting Netflix campaigns featured a guinea pig named Professor Fuzzlepants. During finals week in the United States, Netflix used its Periscope account to broadcast a guinea pig in a rectangular box. The box was divided into two, one marked as “study section” and the other marked “Netflix.” Whichever area Professor Fuzzlepants entered into dictated whether students should study or watch Netflix.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.