The Decision To Study Or Not Decided By A Guinea Pig

The Decision To Study Or Not Decided By A Guinea Pig

A Netflix campaign creatively tackled the issue of distraction that many students face

Jennifer Passas
  • 6 july 2016

Looking back on the winning advertisements featured at Cannes, one of the more interesting Netflix campaigns featured a guinea pig named Professor Fuzzlepants. During finals week in the United States, Netflix used its Periscope account to broadcast a guinea pig in a rectangular box. The box was divided into two, one marked as “study section” and the other marked “Netflix.” Whichever area Professor Fuzzlepants entered into dictated whether students should study or watch Netflix.

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