Why Nivea’s Newest Campaign Is Getting Awful Reviews

Why Nivea’s Newest Campaign Is Getting Awful Reviews

An advertising legend publicly criticizes the ad which involves seagull drones dropping sunscreen on children at the beach

Ivanha Paz
  • 22 july 2016

The German personal care brand Nivea has recently received widespread criticism for one of their latest campaigns submitted to this year’s Cannes Lions, the renowned and prestigious international advertising festival. Jury president, Sir John Hegarty, opened his speech at Cannes by sarcastically criticizing the brand’s approach, which many have remarked could be a parody.

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