Why Nivea’s Newest Campaign Is Getting Awful Reviews
An advertising legend publicly criticizes the ad which involves seagull drones dropping sunscreen on children at the beach
The German personal care brand Nivea has recently received widespread criticism for one of their latest campaigns submitted to this year’s Cannes Lions, the renowned and prestigious international advertising festival. Jury president, Sir John Hegarty, opened his speech at Cannes by sarcastically criticizing the brand’s approach, which many have remarked could be a parody.
Now Track More Ideas
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results
- Dunkin’ Donuts Pranks Coffee Fans With Espresso Activation
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling