A new packaging design helps ensure consumers mix up the contents

Ads for the orange soft drink Orangina have always encouraged consumers to shake their bottles or cans, but now the packaging itself has been changed to support this idea.

The soda is made with real oranges, so it’s best when it’s mixed together otherwise the pulp settles. People often forget to shake the drink when it’s in a can so agency BETC Paris designed the Upside Down Can for Orangina, to ensure that the pulp will always be mixed. While looking for a way to get into the cans, people turn them upside down, which mixes up the contents. You can check out the case study video below:

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