Fans from San Francisco to New York extol the benefits of the monster-catching craze

This article titled “The joys of Pokémon Go: exercise, the outdoors and ‘full-on escapism'” was written by Adam Gabbatt in New York and Sam Levin in San Francisco, for theguardian.com on Tuesday 12th July 2016 13.16 UTC

“There’s a really rare Pokémon really close by,” confides Deann Rossi.

She’s leaning against a wall near the World Trade Center, in lower Manhattan, surveying the landscape on her Pokémon Go app.

The rare species is a Scyther, a nearly 5ft-tall green bug, known for its aggression and speed. It’s just a few blocks away, loitering on a street corner towards the Hudson River.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in