Founder of global innovation firm: why the shift from marketers to machines is smart for the entire customer lifecycle

Peter Sena II, Founder of Global Innovation & Design Firm Digital Surgeons, shares why leveraging machines for customer experience is smarter than we think.

Marketers have been trying to master personalization since the moment the gesture driven interfaces and small screens of mobile devices rendered desktop customizations useless.  

Who's my audience? How do I personalize the creative? How do I personalize the offer? How do I figure out how to engage consumers in a more meaningful way? What can I show that's going to drive purchase?

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