From Personalized To Predictive: How To Harness The Next Big Boom In Experience

From Personalized To Predictive: How To Harness The Next Big Boom In Experience
Op-Ed

Founder of global innovation firm: why the shift from marketers to machines is smart for the entire customer lifecycle

PSFK Op-Eds
  • 5 july 2016

Peter Sena II, Founder of Global Innovation & Design Firm Digital Surgeons, shares why leveraging machines for customer experience is smarter than we think.

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Marketers have been trying to master personalization since the moment the gesture driven interfaces and small screens of mobile devices rendered desktop customizations useless.  

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