Photo-Sharing App Brings Images To Life Through Swinging

Photo-Sharing App Brings Images To Life Through Swinging

Polaroid's new service offers one-second video clips that offer a greater field of view by tilting and tapping your phone

Jennifer Passas
  • 27 july 2016

Polaroid long ago fell victim to the dark side of innovation. The latest attempt for the brand to crawl it’s way back to relevancy comes via a new photo-sharing app that has licensed the Polaroid brand name. Polaroid Swing, backed by Twitter co-founder Biz Stone, offers users more than just a snapshot. Each “image” captured by the app is a one-second video that can be brought to life by either dragging a finger across the screen or titling the phone from side to side.

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