The United States' most feverishly played app has plans to offer unique advertising opportunities to retailers

Pokémon Go is altering the face of mobile gaming, impacting the players but most noticeably the market. The game has officially become the ‘biggest' mobile game in U.S. history, attracting just under 21 million daily active users in the country. According to SimilarWeb, 5.9% of all U.S. Android users opened the app on Monday, July 11. The app continued on with its impressive debut July 15 when Nintendo became the most traded Japanese stock for any one day this century, valued at 476 billion yen or about $4.5 billion USD.

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